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Here is the next question that My Dear Luck would address. You may like to comment on this and your comment may be chosen to be a part of the Dear Luck response to this question.

Dear Luck,

Why is it that a brand of IIM, ISB, or an MBA a pre-requisite to be considered for an idea generation, implementation or for that matter even to be heard. I am an economics post-graduate, and I think that even we are worth something. I find that the common sense and logic that if given in simple words by an economics person isn’t heard or valued but when the same is put forth by a branded guy or an MBA in complex words, Triangle Diagrams, Process Charts, etc. it is received well? It makes me wonder if brand is built by complicating common sense?

A non-branded Economist


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